Turn WhatsApp Into a High‑Conversion Channel for Marketing, Commerce, and Support
Modernize Customer Conversations on the World’s Most Popular Messenger
The WhatsApp Business Platform enables enterprises to deliver verified, rich, and interactive conversations at scale-integrating automation, human handoff, and advanced analytics directly into the user’s native app experience, with support for buttons, quick replies, rich media, and flows.
Key Benefits of Our WhatsApp Business Solutions
- Verified profiles boost trust, visibility, and deliverability.
- Interactive messages with CTAs, lists, and media streamline actions.
- Chatbots provide 24/7 automation with seamless agent handoff.
- Click‑to‑WhatsApp ads drive instant conversations from social.
- CRM, ecommerce, and payments integrations personalize at scale.
- Policy‑aligned templates enable compliant, effective campaigns.
Our Proven WhatsApp Delivery Process
Discovery & Use Cases
Map high-value journeys (promos, abandonment recovery, order updates, support SLAs, authentication) and KPIs.
Verification & Setup
Configure the WhatsApp Business Account, display name, messaging settings, and template approvals.
Experience Design
Build interactive templates with buttons, lists, media, and flows; define bot intents and escalation rules.
Integration & Build
Connect CRM/ecommerce/ERP; implement chatbots, agent consoles, and analytics pipelines.
QA, Launch & Optimize
Test device/carrier behavior, track delivery/reads/clicks, and iterate creatives and targeting.
WhatsApp Delivery Process
What We Deliver
Marketing & Growth
Promotional and lifecycle templates with CTAs, catalogs, carousels, and Click‑to‑WhatsApp retargeting for efficient reach and conversion.
Segmented broadcasts
Approved templates with frequency controls to protect list health, quality ratings, and sender reputation over time.
Commerce & Transactions
Order and shipping updates, back‑in‑stock alerts, OTP authentication, and rich media links for clear, trusted communications.
Conversion Flows
Quick replies and suggested actions-open URL, call, map-to shorten paths to purchase and reduce drop‑offs.
Support & Operations
24/7 chatbots for FAQs and routing with agent handoff inside the service window; unlimited seats via API workspaces.
Analytics
Embedded delivery, read, and interaction insights to improve CSAT, reduce AHT, and guide continuous optimization.
Pricing & Policy Essentials (2025)
Per‑message billing from July 1, 2025 with category and market‑based rates; free service window and CTWA/Page entry windows.
Message Categories
Marketing, Utility, Authentication, Service; utility templates disallow promotions under stricter rules for compliance.
Compliance
Follow WhatsApp Business Messaging and Commerce policies; violations risk enforcement, template reclassification, and delivery limits.
Why Choose Vikalp Development for WhatsApp
Full Expertise
Strategy, verification, templates, automation, agent tools, integrations, analytics-delivered as one coordinated, outcomes‑focused program.
Crafted UX
High‑converting carousels, media, and buttons designed for clear actions, faster resolutions, and consistent brand experiences.
Data Optimization
Continuous testing of templates, targeting, and CTWA funnels to maximize ROI under evolving 2025 pricing structures.
Strict Compliance
Template governance aligned to categories and commerce policy, protecting sender quality, deliverability, and brand reputation.
Reliable Scale
Robust architectures, rate controls, and monitoring to handle spikes, safeguard SLAs, and maintain message quality.
Clear Reporting
KPIs, dashboards, and proactive guidance with responsive support for ongoing improvements and rapid iteration.
Frequently Asked Questions (FAQ)
The app suits small teams; the API is for medium/large enterprises needing automation, integrations, and multi‑agent operations across unlimited devices.
Businesses submit categorized templates (Marketing, Utility, Authentication); Meta reviews them and enforces stricter Utility definitions in 2025.
User‑initiated service messages within the 24‑hour window are free; CTWA entry points can enable up to 72 hours of free messaging if replied within 24 hours.
Billing is now per delivered message by category/market, with volume tiers in some categories; plan creatives and flows to leverage free service and entry windows.
Yes-use Authentication templates for OTPs and supported payment journeys where available; align flows to policy and market capability.