Engage Your Audience, Nurture Leads & Drive Conversions with Strategic Email Campaigns
Why Choose VDPL for Email Marketing
At Vikalp Development, we create result-oriented email marketing campaigns that connect you with your audience at the right time — with the right message. From welcome series and newsletters to automated drip campaigns and retargeting emails, we help businesses turn subscribers into customers and customers into loyal advocates. Our email marketing services are designed to deliver high open rates, better click-throughs, and real revenue.
Why Email Marketing Still Delivers
- One of the highest ROI channels — ₹40+ return for every ₹1 spent
- Direct access to your customer’s inbox (owned media)
- Nurtures leads through every stage of the buyer’s journey
- Ideal for announcements, promotions, abandoned cart recovery & feedback
- Fully measurable and scalable with analytics
- Builds long-term relationships and brand loyalty
Our Email Marketing Services
Email Marketing Strategy Development
Plan campaigns around user behavior, lifecycle stages, and business goals for better targeting and engagement.
Email List Building & Segmentation
Grow your subscriber base organically and segment it by interests, behavior, demographics, or purchase history.
Email Copywriting & Design
Craft compelling subject lines, persuasive body copy, and responsive designs that convert across devices.
Automated Drip Campaigns
Set up behavior-triggered sequences for onboarding, nurturing, upselling, and re-engagement.
Product Launch & Promotion Emails
Announce new products, seasonal sales, or special offers with high-converting email blasts.
Cart Abandonment & Retargeting Emails
Recover lost revenue by reminding users to complete their purchase or revisit your offerings.
Newsletter Management
Deliver value consistently with branded newsletters packed with updates, blog links, offers, and more.
Email Deliverability & Testing
Ensure high inbox placement, A/B test subject lines, CTAs, and layouts for maximum performance.
Email Marketing Services
Why Vikalp Development for Targeted Email Campaigns?
Custom email campaigns built to convert — backed by strategy, creativity, and performance data.
Personalized Messaging
From subject line to signature, we personalize each email to the recipient's interests and actions.
Email Platform Expertise
Mailchimp, Klaviyo, Sendinblue, ActiveCampaign, Zoho Mail, and more — we work with them all.
Mobile-Optimized Designs
Responsive HTML email templates that look great and work flawlessly on any device.
Behavior-Based Automation
Trigger emails based on user actions like clicks, downloads, cart activity, or inactivity.
GDPR-Compliant Campaigns
We follow all global email marketing standards including GDPR, CAN-SPAM, and opt-in best practices.
Conversion-Focused Copy
Emails designed not just to open — but to lead to action, sales, and brand loyalty.
Targeted Email Marketing FAQs
It depends on your audience and content. Weekly, bi-weekly, or monthly newsletters work well for most businesses. Automated emails may be sent based on triggers.
We do both. Our team creates responsive, branded templates and writes engaging, high-performing copy.
Yes. We handle segmentation, cleaning, tagging, and syncing with your CRM or eCommerce platform.
We work with Mailchimp, Klaviyo, HubSpot, Sendinblue, ActiveCampaign, Zoho Campaigns, and custom setups.
Absolutely. Through A/B testing, better segmentation, and content optimization, we improve both engagement and conversions.