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Commerce & Content Platforms

Ecommerce Development

The storefront is rarely the hard part. The catalogue behind it is, and so is checkout on the one day of the year that decides your margin.

Ecommerce Development

Ecommerce Development, in practice

A storefront is not usually what breaks. What breaks is the catalogue with twelve thousand variants and no consistent structure, the checkout that fails at the exact moment traffic peaks, and the stock number that disagrees between the website and the warehouse.

Four of the ten projects on our work page are commerce builds, and they are the reason this reads the way it does. As an ecommerce development company in Delhi we have taken stores live on Shopify, WooCommerce and custom builds, and the first question we ask is not which platform you want. It is what your catalogue actually looks like and who edits it.

The platform decision follows from that answer, and it is worth taking seriously: it sets your fees, your limits and how much of the system you own. Both roads are on our solutions pages with the trade-offs stated plainly, including where each one is the wrong choice.

Ecommerce Development intro

What we build

Shopify and Shopify Plus

Theme and app development, custom Liquid, and Storefront API work. We build inside the platform where it fits. We tell you plainly when your catalogue has outgrown it.

Headless storefronts

A React or Next.js front end over a commerce backend. The right call when the storefront needs something a theme will not allow, not because headless sounds better.

Catalogue and data modelling

Variants, bundles and pricing rules designed once, properly. Getting this wrong is what makes a replatform expensive two years later.

Checkout and conversion work

Every extra step, field or redirect costs sales. We change checkout one thing at a time, with a reason we can point at.

Systems integration

Connecting the store to ERP, accounts, logistics and CRM. Stock and orders stay consistent across all of them, not just on the storefront.

Content platforms

Editorial and campaign tooling around the store, on Drupal or WordPress, so marketing can ship without a developer.

Search and merchandising

On-site search, filtering and collection rules. If customers cannot find a product in two steps, the catalogue size is working against you.

Subscriptions and repeat orders

Recurring billing, saved carts and reorder flows. Repeat customers cost far less to keep than new ones cost to win.

How we approach it

What is different about how this team does the work, rather than what every agency says about it.

  1. We start with your catalogue

    Before any design work, we map how your products actually vary. Size, colour, bundle, region, and price rules. This decides the platform, not the other way round.

  2. We size for the peak, not the average

    A store that is comfortable for eleven months can lose a year of margin in one afternoon. We plan and test against your real traffic pattern.

  3. We change checkout carefully

    Checkout is where money is made and lost. Changes go out one at a time so you can see what each one did.

  4. We migrate URLs, not just data

    Every old address gets a redirect to its new one. Skipping this is the most common reason a replatform loses traffic it never gets back.

Built with

Chosen for what the project needs, not for what is new. If you already have a stack, we work in it.

See the full technology stack

  • Shopify
  • Shopify Plus
  • Liquid
  • React.js
  • Next.js
  • GraphQL
  • Magento
  • WooCommerce
  • Node.js
  • MySQL

Where this gets specific

Named pieces of work inside this capability, each with a known shape and a scoped price.

Work we have delivered

Questions we get asked

Should we use Shopify or build from scratch?

Shopify is the right answer more often than agencies admit. It handles payments, hosting, security and PCI for you. Building that yourself costs money you could spend on the parts that make you money. We recommend building custom only when your catalogue or checkout needs something the platform will not permit. We will tell you which case you are in during scoping, before you commit to a budget. If Shopify fits, we will say so, even though a custom build would be a larger project for us.

Can you migrate our store without losing search rankings?

Yes, and it is the part we plan first. Every old URL gets mapped to its new equivalent before launch, not after. We keep the mapping in version control so it can be checked and corrected. Skipping this step is the single most common cause of traffic loss after a replatform, and the damage takes months to undo. We also keep the old site reachable during the switch, so nothing goes dark while DNS updates.

Our store is slow. Do we need a rebuild?

Usually not. Most slow storefronts are slow for two reasons: oversized images and too many third-party scripts. Both are fixable without touching the platform. We measure first, tell you what is actually costing you seconds, and fix that. A rebuild is a large expense to solve a problem that often costs a fraction to diagnose. If we do find a structural cause, we will show you the evidence before recommending anything bigger.

What happens if something breaks during a sale?

The support arrangement is agreed before the peak, not during it. That means naming who is on call, how you reach them, what counts as an emergency, and what the response time is. We also run a check in the days before a major sale, so problems surface while there is still time to fix them calmly. Discovering the support terms during an outage is how a bad day becomes an expensive one.

Building or replacing a store?

Tell us about your catalogue and what your peak looks like. You get a written scope, an approach, and a real cost range.

No sales sequence. One person reads this and replies. Rather give more detail?