Publishing platforms
Editorial tools built for speed, because a slow publishing flow is one editors will find a way around.
Industry
Media & Entertainment
Content and delivery platforms sized for the traffic an audience actually creates.
What we build for Media & Entertainment
Media traffic has no meaningful average. A publication runs at a steady level and then one piece is picked up and a hundred times the usual load arrives within minutes, on no notice at all.
Sizing for the average is therefore the wrong instinct, and so is paying permanently for the peak. Media software development is mostly caching strategy, delivery architecture and a clear decision about what can be served stale, so the spike is absorbed rather than survived.
The second pressure is editorial. Publishing has to be fast for the people doing it under deadline, which is a workflow problem as much as a technical one. We have no published media case study, so this page sets out the reasoning rather than delivered work.
Sector constraints
What makes this sector hard
Traffic is event-shaped
One story can multiply load in minutes. Caching and delivery are designed for the spike, not for the median day.
Editorial speed is a technical requirement
If publishing is slow or fragile, editors route around it and the platform stops being the source of truth.
Rights and takedowns need to be fast
Removing or restricting a piece of content must be a supported action, not a database task a developer does.
The archive is most of the value
Older content earns traffic for years. A migration that loses it loses the part of the site that was quietly working.
What we build for this sector
Delivery and caching
Caching, CDN and origin strategy designed around the spike rather than the average.
Performance work
Diagnosing what is actually slow on a media-weight page. Usually images and third-party scripts, rarely the framework.
Search and archive
Making a back catalogue findable, which is where the long-term traffic on a media site lives.
Capabilities this usually needs
Work delivered in this sector
A Website for a Film Production House
A site for ScreenTripping presenting their filmmaking services, with enquiry forms for business and career contacts.
- HTML
- Bootstrap
Questions we get asked
Our site falls over when a story goes big. Can that be fixed?
Almost always, and usually without a rebuild. Traffic spikes are far more often a caching and origin problem than a hosting-capacity one, which means the fix is normally targeted and much cheaper than the panic suggests. We measure where the load actually lands before recommending anything, because guessing here is expensive in both directions.
Can editors keep working while the platform is replaced?
Yes. Replacement runs in stages alongside the existing system, with a way back at each step. A cutover that needs a publishing freeze tends to be a cutover that gets postponed until it never happens, so we plan around never needing one.
What happens to the archive?
It comes with you, and every old URL gets a redirect to its new equivalent. For a media site the archive is usually earning more traffic than the front page, so treating it as an afterthought in a migration is how a replatform quietly halves the audience.
Building something for Media & Entertainment?
Tell us the constraints you are already aware of. Half of scoping a sector project is working out which of them are real and which are assumed.