Writing
219 articles on how we build things and why. Architecture decisions, what went wrong, and the reasoning behind the choices we make on client projects.
· E-Commerce
Shopify at enterprise scale is a genuinely different implementation problem than a standard Shopify store, even though the underlying platform is technically the same. Custom checkout…
· Marketing
Google Business Profile posts are one of the most underused, lowest-effort local SEO levers available, and the reason is mundane: most business owners set up their…
· Artificial Intelligence
We’ve covered specific aspects of AI in web development - assisted code generation, security and performance implications of generated code, AI-powered personalization. This is the broader,…
· Web Development
Create React App’s deprecation left a real gap for teams who want to start a new React project without immediately committing to a full framework like…
· Mobile Development
We’ve covered the specific technical performance trends reshaping mobile apps elsewhere. This is the strategic layer above that - the business and market shifts actually affecting…
· Backend Development
A Node.js project that starts as a quick prototype and grows into a production enterprise system usually carries structural debt from that origin - a flat…
· Mobile Development
Every “must-have features” list for mobile apps eventually converges on the same generic checklist - push notifications, social login, offline mode - presented as if every…
· Web Development
Cheatsheets are useful for syntax you use rarely enough to forget, and close to useless for the judgment calls that actually separate senior React work from…
· UI/UX Design
Color palette generators are genuinely useful for the first draft of a color exploration - quickly generating harmonious combinations, testing different hue relationships - and genuinely…
· Web Development
Building a genuinely reusable React plugin - something other teams or projects can install and use without touching its internals - is a different discipline than…
· Web Development
A CTO evaluating React’s direction doesn’t need a feature list - they need to know which changes actually affect hiring, architecture decisions, and technical debt over…
· Web Development
WordPress cache plugins are one of the highest-leverage, lowest-effort performance fixes available for a WordPress site, and also one of the most commonly misconfigured - installed…
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