A WooCommerce Catalogue for a Textile Manufacturer

A textile catalogue with thirty-odd collections and a trade login

GNM Arts manufactures curtain and upholstery fabrics, with more than thirty named collections across the two. Their buyers are interior designers and trade partners who work by collection name and by design, not by search box, and who need the current catalogue rather than a retail checkout.

What we built

• Two ranges kept genuinely apart: curtains and upholstery each get their own hierarchy, with every collection - Bello, Brisa, Como, Maaya, Rico, Sarit, Taruvar and the rest - reachable by name.
• Browsing by design as a second route: “explore collection by design” exists because a designer working to a brief thinks in patterns before names.
• The catalogue as a first-class object: the latest catalogue is a destination on the site rather than an attachment somebody has to request.
• WooCommerce with a trade login: WordPress and WooCommerce carry a thirty-collection catalogue, with an account layer for partners who see trade information.

The result

A catalogue site where a designer can move from a design idea to a named collection to the current catalogue without an email, and where GNM adds a new collection without a developer.