A Website for a Luxury Travel Curator

Tailor-made India travel, sold by destination

Lemon Journeys curates luxury, tailor-made journeys through India for travellers who want cultural immersion rather than a coach itinerary. Their traveller has usually already chosen a region - Rajasthan, Kerala, or Tadoba for wildlife - and is deciding who to trust with several weeks and a significant budget.

What we built

• Destination-first navigation: Rajasthan, Kerala and Tadoba are the top-level routes, because that is the decision the traveller has already made when they arrive.
• Tailor-made stated as the model: the site sells a curated, made-to-order journey rather than a fixed package, and says so before it shows anything.
• Room for the photography: in luxury travel the images do the selling, and the layout is built to give them the space to.
• WordPress behind it: new regions and journeys are added by the team as the offering grows.

The result

A site where a traveller who has settled on Kerala reaches Kerala immediately, and where the tailor-made promise is established before any itinerary is shown.