A Practice Website for a Fetal Medicine Specialist

A fetal medicine practice, organised around the pregnancy calendar

Dr. Saloni Arora is a fetal medicine specialist practising at BLK-Max in Delhi. Her patients are pregnant women who have been told they need a specific scan at a specific week, often after an unexpected finding, and who are anxious when they start reading. A list of services answers none of that. A calendar does.

What we built

• A pregnancy scan timeline: the site’s organising idea. Scans are laid out by when they happen, so a patient told she needs an anomaly scan can see where it falls and what surrounds it.
• Every scan given a real page: nuchal and first-trimester, early and detailed anomaly, genetic sonogram, 3D/4D, fetal echocardiography, doppler and well-being, multiple-pregnancy and early-pregnancy scans each explained on their own.
• Written for a worried reader: an FAQ section and a health and wellness blog answer the questions that otherwise get asked in a phone call, in plain language.
• Credentials where they reassure: specialities and hospital affiliation sit on the path a patient actually takes, not on a separate About page.

The result

A WordPress site a patient can arrive at knowing only a scan name and a week number, and leave understanding what the scan is for. Dr. Arora publishes to the blog and updates services herself.