Writing
219 articles on how we build things and why. Architecture decisions, what went wrong, and the reasoning behind the choices we make on client projects.
· Marketing
A distributed team’s biggest, quietest brand risk isn’t a rogue tweet - it’s five designers in five time zones each making their own small, reasonable-seeming decision…
· Marketing
“Developers don’t need to think about brand” is one of the more expensive assumptions we’ve seen technical founders operate on. Every product decision an engineering team…
· Marketing
“Make it pop” is the design brief every engineer building a color picker or a typography scale dreads, because it’s a feeling, not a specification. The…
· Fintech
P2P payment systems look deceptively simple from the outside - send money from one person to another, done. The actual engineering, once you dig into the…
· Fintech
Fraud detection is one of those features where the naive version - a fixed set of rules (“flag any transaction over ₹50,000 from a new device”)…
· Fintech
Open banking in India has moved faster on the regulatory side (the Account Aggregator framework, UPI’s continued expansion) than a lot of product teams’ actual architecture…
· Fintech
PCI-DSS compliance gets treated by a lot of engineering teams as a paperwork exercise handled by whoever fills out the self-assessment questionnaire, rather than a set…
· Data and Databases
The moment an analytics dashboard that used to load instantly starts taking ten, twenty, thirty seconds to render is usually the moment a team realizes their…
· Security
Database encryption gets treated as done once TLS is enabled on the connection and disk-level encryption is turned on at the infrastructure layer. Both are genuinely…
· Data and Databases
“NoSQL is more scalable” was true enough a decade ago to become conventional wisdom, and conventional wisdom has a way of outliving the conditions that made…
· Data and Databases
“We should switch to a different database” is one of the most common overreactions we see when a MySQL-backed application starts struggling under real growth. Nine…
· Architecture
Most production incidents we’ve reviewed after the fact weren’t caused by one service failing - they were caused by one service failing and every other service…
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